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まぁ、そんな訳で、この本を読むことで、企業の広報担当が学べることといえば「ソーシャルメディアマーケティングで劇的な効果を上げる」と、言ってくる怪しげな人or企画にだまされないで済む、という点に尽きるかと思います。問題は、稀に本当にすごい人がいるので、そういう人まで怪しげな目で見てしまうことですが、まぁ、そんな人はすごく稀だし名前も売れていると思うので、もう全員怪しい目で見て実害ないんじゃないのでしょうか。
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「メディア化する企業はなぜ強いのか？」を読む限り日本でソーシャルメディアマーケティングは難しすぎる - Future Insight

全員ｗｗｗ

(via mitaimon)

(via mitaimon)

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